About HOKA

Brand Origins: Born from Runners, For Runners

HOKA was founded in France in 2009 by two veteran outdoor athletes, Jean-Luc Diard and Nicolas Mermoud. Observing that traditional running shoes often caused runners to suffer from foot fatigue and impact injuries during long-distance runs, they conceived the idea of “redefining the running shoe”—using innovative technology to break the industry’s “thick sole = bulky” stereotype, allowing runners to enjoy cushioning and protection while still maintaining a light and agile running experience.

The brand name, “HOKA ONE ONE,” comes from the Maori language, meaning “above the earth.” It not only reflects the brand’s close connection with natural movement, but also implies a hope for runners to conquer the earth and push themselves further. From its inception, HOKA has been imbued with a strong “runner’s DNA.” Every product is developed with the needs of real runners at its core. From lab data to field testing, thousands of iterations are refined to ensure every step is more powerful and efficient. Core Values: Innovative Technology, Reshaping the Athletic Experience

HOKA’s mission is to “enhance athletic performance through innovative design,” constantly pushing the boundaries of technological research and development. The brand’s signature Meta-Rocker geometry, with its curved forefoot and heel, mimics the natural gait cycle of running, facilitating a smoother transition from heel-strike to toe-off and minimizing energy loss. PROFLY® midsole technology utilizes a dual-density material combination: a soft upper layer provides cushioning, while a lower layer enhances propulsion, achieving the perfect balance of cushioning and rebound.

Beyond core technology, HOKA meticulously refines every detail: from the breathability and support of the upper material, to the grip-optimizing tread pattern on the sole, to the shoe’s adaptability to different arches, every design element is validated through sports biomechanics analysis and extensive field testing. This unwavering commitment to functionality has made HOKA not only the top choice for long-distance runners, but also recognized across diverse sports, including trail running, hiking, and fitness.

Product Matrix: From Professional Running Shoes to All-Around Sports Gear

Over the past decade, HOKA’s product portfolio has expanded from its original professional running shoes to a comprehensive range of equipment for all sports:

Running Shoes: Includes the Clifton series designed for road running (renowned for its lightweight cushioning), the Rocket X series for racing, and the Speedgoat series for off-road terrain, meeting the diverse needs of beginners to elite athletes.

Outdoor & Hiking: With its thick sole and slip-resistant construction, it’s a reliable choice for hiking enthusiasts navigating challenging terrain.

Sportswear: Combining functional fabrics with ergonomic fit, it offers support for running, training, and other activities, balancing comfort and performance.

Each product line inherits HOKA’s core design philosophy while also incorporating specific optimization details to ensure the brand’s hallmarks of “lightness, cushioning, and efficiency” are consistently reflected throughout. Global Influence: The Runners’ Community’s Choice
Today, HOKA has grown from a niche running shoe brand into a major force in the global sports world, with a presence in over 60 countries and regions. From the podiums of top races like the Boston Marathon and UTMB to daily morning jogs in city parks, HOKA can be found everywhere. The brand collaborates closely with elite athletes and the running community, promoting the popularization of running culture through event sponsorships, training camps, and charity runs.

Since entering the Chinese market, HOKA has actively engaged with the local runner ecosystem, supporting city marathons and trail races, and encouraging more people to enjoy the joy of running through themed events like “Fly Like This.” From professional runners to beginners, more and more people are choosing HOKA, not only for its technological performance, but also for its spirit of fearless challenge and self-improvement. Sustainability Commitment: A Symbiosis of Sport and the Environment
As a responsible sports brand, HOKA integrates sustainability into the entire product lifecycle:
Material Innovation: We use environmentally friendly materials such as recycled polyester and recyclable rubber in many of our products to reduce our reliance on virgin resources;
Production Optimization: We reduce carbon emissions through process improvements and promote green transformation within our supply chain;
Community Giving: We participate in global environmental initiatives such as beach cleanups and forest conservation, demonstrating our commitment to “living with nature” through concrete actions.
Future Vision: Helping More People Fall in Love with Sport
The HOKA story is a journey of innovation and passion. We will continue to deepen our research and development in sports technology, launching products that better meet user needs. We will also strive to break barriers to entry and enable people of all ages and abilities to experience the vitality and transformation that sport brings.
Because we believe that every step counts – whether you’re pushing your limits or enjoying moments with nature, HOKA will be your steadfast partner, accompanying you on your journey.